Personalization. There is one of the most popular marketing trends in recent years. It seems, that all only talk about this. Last surveys even show that 79% of the business that exceeded their revenue in 2017  had a documented personalization strategy. So, let’s discover this topic in details and explore how Supsystic plugins can help ...

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It is hard to overestimate the importance of email base. First up, it gives you direct access to your target audience, which is interested in your goods or services. Secondly, it is one of the biggest marketing selling channels. And the last, but not the least, email marketing is the core component of your loyalty ...

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Since 1971, when the first email was sent, to today tons of different email campaigns were developed. Today over 281bn newsletters are sent, and an average office worker receives more than 120 emails. Sit back and think: do your emails get their due visibility and not getting lost in the clutter? Here are the top ...

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Customers are like a baby. You need to accurately grow and care of them if you want to grow a smart and thankful child. This means you have to ensure that your customers are happy and well-served. But how you can know about that? The answer is to have regular contact with them. According to ...

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