Social Media Guide: posting frequency

social net

Supsystic has developed 17 plugins and 6 extensions, therefore we have a base of diversity users. Some of them running software companies, others – private blogs, and the third group – e-commerce stores. Despite the type of business you have, social media is one of the important traffic channels. This blog post will cover all the questions related to the time social posts should be posted. We will take into consideration 4 major nets:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram.

By the way, for your convenience, our team has developed such useful tools for the website to increase social media activity:

Facebook

According to the data provided by Social Bakers, top companies publish average one post per day. Moreover, Track Social report evidenced that there is a strong connection between response rate and the number of posts:

  • 1 post per day – 100% relative response score
  • 2 post per day
  • 3 post per day
  • 4-5 posts per day
  • 6+ – 70% relative response score.

Another study shows that pages with more followers get more interaction with each of their posts. For example, organizations with more than 10K followers tend to show the growth in clicks number per post when they post 2 posts every day. But do not forget that Facebook makes the posts from Pages less and less visible in the user’s News Feed, so, invest to their quality rather than in quantity.

Findings:

  • the sweet spot is five to 10 posts per week
  • If you have more than 10K+ followers, post more often
  • It is better to spend more time to craft better posts than make more posts.

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It is better to spend more time to craft better posts than make more posts

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LinkedIn

LinkedIn is a popular network for professionals. So, the content here is effective the most when you publish on weekdays, because who cares about LinkedIn on the weekends?

This social network has the same policy as Facebook: the posts from Pages are not a priority.  So, the best matches ”number of posts – clicks per post” is two-five per week. Moreover, the days with the highest conversions are Tuesday, Wednesday, Thursday, and Friday.

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The content should be published on weekdays

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Twitter

Twitter is a social network with a lot of small messages – tweets. People just share their thoughts. So, here you can make more posts than in any other social network. How often? Ok, we have gathered some concusions of different surveys:

  • Buffer, Abobe: 3 tweets per day
  • Constant Contact, HubSpot: minimum 5 tweets per day
  • DowSocial: minimum of 6 tweets per day
  • HubSpot: minimum of 6 tweets per day.

As Twitter is a fast-paced network, you can tweet almost every day. Moreover, a lot of experiments show that there is no limit in tweets.

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There is no maximum number of posts

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Instagram

Instagram is an entertainment social network, so you should post more during off-work hours. Neil Patel says that posting frequency is not all that important for the Instagram marketing like for other social nets. You should rather pay attention to the posting consistency, means if you start posting 5 times per day, and then change it to 10 or 3 – it adversely effects on the engagement rate.

So, we recommend maintaining the post frequency during the period you develop your Instagram.

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Post consistency is more important than post frequency

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Conclusion

To sum up:

  • Facebook: up to 7 posts per week
  • LinkedIn: up to 5 posts per week
  • Twitter: no limit
  • Instagram: consistency is more important than frequency.

To make it more memorable for you, we have prepared the hint-table, that you can print and put near the computer.

You can bravely use it when you only start your accounts and experiment with time and frequency, but do not forget to track and measure results.

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