As a web developer, your core expertise lies in creating functional, visually appealing websites that meet client needs.

But have you ever wondered if your skills could generate more than just one-time revenue?

The answer lies in Software With a Service (SWAS), a business model that lets you turn web development into a recurring income stream while providing tremendous value to your clients.

Traditionally, web development is a project-based business: you deliver a website, hand over the keys, and hope for future work.

But what if every project could become a lead magnet for upselling ongoing services?

With SWAS, you can offer your clients tools like Easy Automated Sales (EAS), transforming their websites into growth engines—and creating a steady income stream for you.

SWAS combines the power of software tools with personalized service, allowing small businesses to automate repetitive tasks, improve customer communication, and capture more leads.

For web developers, this means you can layer automation tools like EAS into your offerings, providing your clients with solutions they need to grow while securing residual income for yourself.

1. Increase Average Order Value (AOV)
   When you integrate EAS tools like missed call text back, centralized communication dashboards, and AI-driven chatbots into your web projects, you add immense value to your services. Instead of just delivering a site, you’re delivering a business solution, letting you charge premium prices.
2. Build a Residual Income Stream
   SWAS allows you to move beyond one-time fees. By offering ongoing support, automation setup, and business growth tools, you can generate predictable, recurring revenue.
3. Position Yourself as a Growth Partner
   Small businesses often don’t just need a website—they need solutions for managing leads, improving engagement, and automating workflows. By offering SWAS, you go from being “just the developer” to being a trusted growth partner.

Here’s how you can transform web development into a scalable business model:

1. Lead Magnet: Offer affordable website builds or optimizations to attract new clients.
   Example: Create simple landing pages for local businesses in your local area that include basic SEO optimization.
2. Mid-Tier Upsell: Introduce clients to EAS tools.
   Example: Suggest adding features like live chat, missed call text back, or email automation to capture and nurture leads.
3. High-Tier SWAS Package: Offer a complete growth solution.
   Example: Bundle advanced features like a CRM, reputation management, and reporting dashboards into a subscription-based service.

Imagine building a website for a cafe owner nearby.

You create a simple, elegant design for $1,500. Then, you upsell EAS features like online booking, customer feedback tools, and social media integration for an additional $300/month. In one year, your AOV grows from $1,500 to over $5,000—just from one client.

Small business owners have noticed a shift in customer behavior.

Search habits have moved toward “near me” searches on Google Maps, making it harder for businesses to capture leads using traditional SEO alone.

By offering SWAS solutions like EAS, you position your clients to thrive in this new landscape, where automation and local optimization are critical.

1. Download the 7-Point SWAS Implementation Plan: This guide walks you through onboarding clients and integrating EAS tools.
   2. Partner with Brisbane Local SEO Agency: Collaborate with local SEO experts to maximize your clients’ visibility and drive results.
   3. Automate Your Workflow: Use EAS to streamline client onboarding, communication, and reporting.

Ready to transform your web development services into a scalable business model?

Download the 7-Point SWAS Implementation Plan and start upselling your clients with confidence today.

With SWAS and EAS in your toolkit, you’re not just building websites—you’re building your future.