When running Newsletter you need two things basically – appropriate tool for newsletter construction and good content policy. When talking about tool there is Newsletter Plugin by Supsystic presented.
This is an effective fully customizable tool with a wide choice of templates to base on.
And when talking about content – below you can see some ideas for content to be included to successful newsletter subscribers would love to read.
Tips for Successful Newsletter Content
Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not.
That’s why we’ve put together this list of 24 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. With this handy list, you’ll never have to worry about what types of content to include in your next newsletter again.
Before we list the newsletter ideas, however, there’s one important thing to keep in mind – you need to think like an editor.
Why? Because magazine and newspaper editors are pros at coming up with content ideas. They know that the best way for their publication to engage readers and attract new subscribers is to produce a variety of diverse, interesting content. The same is true for your company newsletter.
This list of newsletter ideas was compiled with that idea in mind. You might not use them all, but incorporating a variety of the content types listed below will make your newsletter much more effective.
Often used a lead magnets to capture subscribers, training material makes a business newsletter something your customers look forward to receiving.
Personified letter from owner, CEO
Letters like these humanize the company and make customers feel like they actually matter to the highest management.
Cases and Stories
Customers want to know about each other and how your product helps them, especially if you serve a more technical market. And never underestimate the power of a great story.
A pull quote or two with testimonials about a specific product or service can boost your sales and shows that you are a great company to do business with.
About your Team
Like executive letters, employee profiles humanize the company and help strengthen the community around your brand.
Trends and Industry News
Business newsletters are an excellent way to inform your customers about what’s new in the industry. This is especially great newsletter content if you handle work your clients outsource to you.
Company and Service Updates
Anytime your business has anything newsworthy, it should go out in your newsletter as well as press releases and other venues. Company news could be anything from showcasing recent work you’ve done for a client to announcing a new location.
Analytics and Reviews
An opinion piece written by senior staff or the publisher, editorials reflect the opinion of your company on a certain subject. Letters to the editor serve a similar function from the perspective of your customers. This newsletter idea is one way to talk about trends in your industry, your company mission, and other topics.
Your Newsletter is another place to publish the kinds of valuable content you already publish on your blog.
The Best of the Best
Once you’ve published your Newsletter for a while, or if you have a large company blog or article marketing campaign, you can reprint popular or valuable articles originally published elsewhere. This Newsletter content idea is great in a pinch, but should not be a regular thing.
If you’re creating lots of awesome content for your blog, share excerpts in your newsletter such as “Most Popular Blog Posts This Month” or “5 Posts You Should Read” with links back to your blog. With our Newsletter plugin you can easily add dynamic content to your mailing. Learn more about “How to enable shport description for dynamic content”.
Discounts and Offers
Like your blog and other content marketing efforts, your newsletter should generate leads. Encourage repeat purchases with valuable discounts, free trials, product demos, and other offers.
Questions and Answers
If one customer asks a question, you can bet other customers are wondering the same thing. A question and answer section helps them and reduces your customer support emails.
Newspapers use columns to flavor hard news with personality and expertise. You could do the same with an employee with a unique flair and relevant experience.
Surveys, Polls, and Feedback
Ask your customers what they want. They will tell you, and you’ll both be happier.
Statistics and Infographics
Publishing statistics about your company, products, or industry can paint a very interesting and compelling picture about the state of affairs. Infographics distill that information in a pleasing way and could easily be leveraged for other content marketing.
Make your newsletter more appealing by presenting another personality and their advice or experience. You could interview thought leaders, up-and-coming players in your industry, celebrities, and others.
Customers or third parties could review your products, or you could review another company’s product that is complementary to yours.
New Product/Service Announcements
Make your subscribers feel special by making them the first to know about a new product you’re offering. Exclusive knowledge or access will make them repeat buyers and brand ambassadors, and help you build pre-launch buzz. Customize your Newsletters Settings and enjoy of great plugin work.
Tell subscribers about upcoming events in your company (like your monthly webinars or weekly podcasts) or industry (such as conferences and expos) so they can participate or trust you to pass things on.
Case studies and/or white papers
Show your expertise and how your products and services help your audience with these research-heavy newsletter content ideas.
Giveaway and Contest Announcements
These engagement-boosting newsletter ideas are also popular on social media. Involve your subscribers in addition to fans and followers, or make them subscribers-only for higher stakes.
As you see, there are lots of Tips for Successful Newsletter Content and with right way using your Newsletters plugin you will have much more new subscribers. Choose the advice you need and use it later, the result will make you happy.
Apply Newsletters plugin by Supsystic for increasing your subscribers. Use Drag & Drop Builder whereby you can change the design and content of Newsletter template or add new blocks without any special skills.