You may hear about popup ads and how it influence conversions. In fact, not all popups are equal. According to SUMO research, some of them can generate a 9.28% conversion rate, while others just a 3.1%. 
So, what defines the success popup?
Give a context
As said Gary Vaynerchuk: “Content is a king. Context is God”. By “context” we mean what surrounds your message, what gives additional information to more clearly understand your suggestion. 
To set up a headline message and subtitle in the Supsystic WordPress Popup plugin navigate to Design -> Texts.
Give additional offer
Offering something free or a discount is one of the best practices in getting more subscribers. The trick here is to offer the gift that would interest your audience. For example, if you run an e-commerce shop, it would be clever enough to propose a discount coupon. If you have a blog, offer the time limited access to premium content.
Set a time count
People are more likely to make decisions when they are in rush. Setting a countdown to your popup can rise the conversions twice.
Wait before showing the popup
Nobody likes the feeling he was attacked by retailers with a lot of different ads and pushes. People like to make their own surf, define what they need. Therefore, you should wait a minimum of several seconds before the show a popup. You can find the delaying option in the Supsystic Popup plugin builder.
People like a personalization and creativity
Do not lose your brand tone and creativity in the popup design! Clearly define the message and the action you want your customers to do, and then add some creativity in the design. Look at this catchy popup design. 
