How to Use a WordPress Popup Plugin to Massively Increase Sales
In this article, we’ll be talking about how to use a WordPress popup plugin to massively increase your sales.
Do you want to increase your average order value and turn visitors into customers? If so, then you should consider creating pop-ups to promote your best products and services to your website visitors.
This blog post will give you the tips and tricks you need to create an effective popup that converts visitors into customers.
Let’s get started:
What is a Popup Plugin?
A popup plugin is a piece of software that makes it easy to create pop-ups on your website. It’s like an online store builder, except it focuses on creating pop-ups instead of pages.
WordPress popup plugins are a great way to increase your sales. They help you capture more leads, get more opt-ins, and create a better visitor experience.
These popup plugins come in different forms: some are simple to use, while others have more features. The best part is that you don’t have to be an expert coder to use them. With the right plugin, you can create popups in just a few minutes.
Let’s look at the types of popups you can create with the best WordPress plugin.
What Are the Types of Popups You Can Create?
There are many types of popups that you can create today. The most basic one is a traditional popup, which appears as a box over your website’s content. You can choose:
- What message to display.
- When to display it.
- Where on your site it should appear.
Here are some of the most popular popup types:
#1. Lightbox popups
Image Credits: Wisepops
These pop-ups appear in a lightbox, like a small window floating on your website. They’re best for showing off products or services and giving users an opportunity to click through to more information about them.
This overlay can be distracting since it covers up the content on your WordPress website, but it can also be an effective way to get users to take action.
Therefore, we recommend you use lightbox popups sparingly and only when you have something extremely valuable to show users, like a new product or service. If you’re just trying to capture email addresses, we recommend using a regular modal instead.
You should place lightbox popups after the user has read a certain amount of content or scrolled down the page. This ensures that users aren’t distracted from what they are doing and will be more likely to take action.
#2. Survey popups
Image Credits: Survey Monkey
Survey pop-ups offer a way to get feedback from your users. You can use survey pop-ups to learn what your audience wants or needs. This will help you make better product decisions in the future.
You should use survey popups after the user has read a certain amount of content or scrolled down the page.
You should also make sure to ask questions that are relevant to the user. For example, if you have a blog post about health and fitness, then don’t ask users about their favorite TV show.
#3. Exit-intent popups
These exit popups are one of the most effective but also the most annoying. They appear after a user has interacted with your site and is about to leave, often in the form of a button that says “Don’t leave!” or something similar.
Image Credits: Agile CRM
You can also use an exit-intent popup to ask for feedback or allow users to share your content on social media.
Exit-intent popups have a high success rate because they allow you to catch users before they leave. They also give users an opportunity to reconsider their decision, which can increase conversions by up to 15%.
They are available in two forms:
- A mobile exit popup—appears on the user’s screen when they are about to leave your site from their mobile device.
- A desktop popup—appears on the user’s screen when they are about to leave your site from their desktop computer.
Both offer a way to keep your visitors on your site longer and increase conversions. You can use them to ask questions, get feedback, or promote an offer. They are also effective at keeping users from leaving without buying anything or making a commitment.
If you have an e-commerce site, then exit popups will remind customers about the items in their shopping cart or offer an incentive to complete the purchase.
#4. Subtle Popup
Image Credits: Wisepops
Subtle Popup is a lightweight, easy-to-implement pop-up that appears on your site when a visitor enters a page or clicks on a link. It displays in the corner of the screen while still allowing visitors to continue browsing.
This allows you to capture a visitor’s attention without getting in their way. The popup is designed to be easy on the eyes, with an appealing background and clear text. It also features an elegant call-to-action button that doesn’t distract from your message.
These sticky popups solve the call-to-action problem by allowing you to create a button that sticks around after the visitor has closed the popup. You don’t have to worry about your call-to-actions, which tend to disappear when a visitor closes the popup.
#5. Mobile Popups
These pop-ups are designed to be displayed on mobile devices. Unlike desktop pop-ups, mobile popups are usually smaller and less intrusive because they only take up part of the screen. They are most commonly used to show coupons, promotions, or call-to-action buttons.
Mobile popups offer the best opportunity for mobile users to interact with your brand. While most mobile popups are triggered by a user action, such as clicking on an ad or website link, some can be set up to display automatically when the page loads.
#6. Slide-in popups
Image Credits: Convert Pro
These pop-ups slide in from the bottom or top of the screen. They are usually used to display coupons or promotions but can also show call-to-action buttons. Slide-in pop-ups have a small footprint, making them less intrusive than other types of popups.
Marketers prefer these pop-ups for their blog posts because they don’t require a user action and can be displayed automatically. Some slide-in pop-ups also feature an exit button that allows users to close them if they don’t want to interact with the brand at that time.
If you want to read more about the types of popups and their differences, check out this post by Wisepops.
The good news is that you can use all these popups on your blog. But before you put up any form of popups, make sure they are not annoying or invasive.
Here is a WordPress plugin you can use to create popups on your blog. You can also check out this list of WordPress popup plugins by Hostinger to see what else is out there.
Why Does Your Website Need Popups?
Popups can help you grow your blog and make more money. Here are some of the reasons why you should start using popups:
Grow your subscriber list
You can use popups to ask visitors to sign up for your email list and then send them a welcome email when they do. This is one of the best ways( email marketing) to build an audience on your blog.
Get more sales
Marketers use popups to sell products and services. You can use them to increase your conversion rate and make more money from your blog.
For example, an exit popup might work like cart abandonment reminders and encourage people who are about to leave your site without making a purchase to add something to their cart.
Engage with readers
Popups can help you connect with your audience and build trust with them. This makes it easier for them to convert later on down the line when they need your product or service.
Why Use a Popup Plugin?
Popup plugins can help you create and manage your popups. They let you customize the design, set up triggers to show them at specific times and places, track your conversion rates, and more. Here are some of the advantages of using the best WordPress popup plugins:
1. Popup plugins are easy to install and use. They’re often available in the WordPress repository. You don’t have to download anything else or set up a third-party app.
2. They give you control over how your popups look, how they behave, and where they appear on your site. You can customize almost everything about them.
3. Popup plugins let you set up triggers so that they only appear when people are on certain parts of your site.
4. Popup plugins allow you to track how many people click on your popups, which allows you to see which ones are effective and which ones aren’t.
5. They save you time because you don’t have to manually create popups from scratch or find a developer who can do it for you. You just install the plugin, customize it however you want, and start using it right away.
Are you wondering how to choose the right WordPress popup plugin for your site? The best way to find the right one is by reading reviews from other people who have used the plugin. You can read this guide for more information on the benefits of WordPress plugins (both free and premium).
But if you’re looking for a plugin that will help you create popups without coding, then the best option is Popup Plugin. It allows you to create beautiful and highly customizable lead-generation forms. You can sell products or services with these forms, collect emails, and more.
Here is another guide to help you install and create your first popup with the Popup Plugin.
10 Tips To Help You Increase Sales With Popups
Popups help marketers increase conversions and boost sales. But if you’re not using them properly, they can hurt your sales instead. Here are 10 tips to help you get the most out of your popups:
Define your goals
You should know what you want to achieve with your popup. Will it help you collect emails? Get people to sign up for a free trial. Or Sell a product or service? Find out your goals and align your popup with them. This will help you create a more effective popup and get better results.
Ensure your popup is eye-catching but not too distracting
Many online shoppers are on mobile devices with limited screen space, so don’t use too many graphics or text in your popups. Instead, use simple designs that don’t take up too much room.
For example, use simple shapes like circles and squares with minimal text to create popups. You can also use a contrasting color scheme that makes it easy for users to read your popup without straining their eyes.
This is especially important if you’re using a pop-up to sell a product, as it will give people an idea of what the product looks like without having to click through and view it on your website.
Keep your messages relevant and engaging
The language you use in your popup is just as important as when you decide to display it. Ensure that the message resonates with your target audience and offers them something valuable like a free eBook or an exclusive discount.
Don’t just have a generic popup that says “subscribe to our newsletter” or “buy our product.” Instead, create a popup that will grab your users’ attention and get them excited about your offer. As an example, you can create a popup that is related to the user’s recent activity or something they just viewed on your site.
This method helps you connect your message with what the user is interested in, which will keep them engaged and more likely to convert.
Give a relevant incentive
If your popup offers something that’s useful to the visitor, they will be more likely to fill out the form and give you their email address.
You can use this to your advantage by offering a free trial, a discount on a product or service, and more. Offer something valuable for free before asking for some information from the reader.
For example, you could offer a free guide on how to start your own business or an ebook related to your product. Then you can ask for their email address to send them the free guide or ebook.
Set up multiple popup campaigns
Creating multiple popups with different triggers and messages will help several targeting options. You can create a popup that appears when users visit specific pages on your website, or you can even set up a trigger so that it only appears if someone has been inactive for a certain period of time.
Multiple campaigns also offer you the best way to test which popups are most effective and which ones aren’t working as well. As you continue to test and improve your popups, you can slowly eliminate the ones that aren’t working as well.
Use the right timing and placement
The best time to display a popup is after someone has been on your site for a while. This gives you a chance to catch the user’s attention when they’re most engaged with your content.
In addition, try placing your popup at different places on your page, such as above or below the fold. This will help you find the best spot for your popup and give it more visibility.
Create a sense of urgency
A common mistake is using a popup that offers users something people can get at any time.
This doesn’t create any sense of urgency and makes it less likely that your site visitors will convert. Instead, try offering them exclusive or limited-time-only deals (like “buy now while supplies last”).
Use a compelling CTA
Your popup aims to drive more conversions, so ensure your call-to-action is clear and easy for users to understand. Make it stand out from the rest of the page by using colors or fonts that are different from those around it.
Avoid using CTAs that are vague or unclear, as these can confuse users and cause them to leave your site. If you want your visitors to click an image or button, make sure it’s clear what will happen when they do so.
Use a simple, clear design
Your popup should be easy for users to understand and navigate. Keep things simple by using basic graphics and text. You shouldn’t use complex images or animations that may distract visitors from what they came to your site to do.
Don’t use popups that block content on your site. The goal of a popup is to help people get the information they need, not to prevent them from getting it in the first place.
If you use a popup that blocks content, visitors will think the page is broken and leave.
Track your popup’s performance and adjust your strategy accordingly
Data is the most important piece of the puzzle when it comes to testing your popup’s performance. You don’t want to make changes blindly or assume one type of popup will always perform better than another.
Track how many people click on your popups, what content they view after clicking, and whether or not they purchase a product off your site after viewing a popup.
If you’re not seeing the results you want with your popups, try changing your message or how it’s presented. You could also remove them completely if they aren’t working for you.
Another option is to test different types of popups, making changes to their design or copy until you find one that works well with your audience.
We hope you’ve enjoyed this guide to using a WordPress popup plugin to massively increase your sales. We know it’s not as simple as clicking a button, but once you have it all set up, you’ll see the difference.
If you have any questions or feedback, please leave them in the comments below. We love hearing from our readers.
Here is a WordPress Popup builder that offers you a set of features you need to create the perfect popup for your site.