A/B test in Popup plugin involves testing two or more versions of a popup window — an A version (original) and a B versions (the variation) — with live traffic and measuring the effect each version has on your conversion rate. Start an A/B test by identifying a goal for you then determine which popup on your site contribute to the successful completion of that goal. Go to A/B testing tab and try this PRO feature.
For example, imagine a blog, that publish the world news. The blog’s ultimate goal is to get more subscribers and increase their popularity.
The “Sign up” button on popup window is the main element visitors interact with at the start of the subscription. Let us assume that making the button more prominent on the popup would lead to more clicks and therefore more subscribers. Using A/B Testing of Popup plugin сreate test popup (version 1) and set a red color for button, then save the test.
Another thing that affects on the subscription is the number of fields that must be filled. So can suppose that reducing to minimum the information which must enter the potential subscriber, would lead to more subscribers. Create one more test popup and disable Name field of Subscription, then don’t forget to save the changes. In main popup leave everything as is.
Once enough visitors have run through the test, using the Statistics, we can see the results of A/B test – on the graphs, you have the ability to observe the increase of subscribers, also it allows you to know as a percentage of how many people subscribed to each of popups or shared on different social networks.
The results show that 36% of visitors clicked on the red button (version 1), 55% clicked the “Sign up” on the popup without Name field (version 2) and 10% clicked on the original version of popup. Version 2 of test popup led to a significant uplift in conversion rate – 69,1%, while the conversion rate of version1 – 49,1% and original popup only 13,2%.